For 15+ years I have been helping brands like Jameson, Absolut, Chivas, Ballantine's, Martell, Tesco, Nestle, Dulux, Google, Disney and others with their insights strategy and marketing research projects. Below is a summary of the companies I worked for and my experience:
2020-present
Pernod Ricard
Global Insights Manager (packaging, advertising, ad-hoc)
Paris, France
- Lead complex multi country ad-hoc studies to support high risk / high investment projects: lead alignment between senior stakeholders, chose the optimum approach, project management, create reports with neutral recommendations, present results to different levels of seniority and knowledge, and develop implementation strategies with multi-disciplinary teams to facilitate decision making
- Develop global learnings based on multiple data sources (meta-analysis) to contribute to marketing and business development initiatives
- Develop new methodologies/frameworks (leveraging new sources of data), improve & optimize current ways of working on advertising and packaging
- Train marketeers/cross functional teams on self-service tools, research essentials & consumer centricity
- Identify, evaluate and manage a pool of global/local providers
- Work with various functions, seniority levels and geographies to ensure consumer centricity drives brand plans, assets development and comms strategy
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Global Travel Retail - Insights & Intelligence Manager
London, UK
- Collaborate with the global, regional, and local marketing teams to ensure marketing objectives are achieved
- Work closely with Brand Teams to integrate insights into brand plans, campaigns and assets development
- Lead bespoke research projects and drive learnings globally: qual, quant, eye tracking, social media analytics and hybrid
- Create/tailor Power BI reports and analysis
2017-2020
KANTAR
Client Director
London, UK
- Main areas of expertise: brand, innovation, packaging
- Coordinate research projects from commissioning to delivery (mainly on FMCG)
- Deliver strategic insights by combining multiple data sources that require strong analytical skills
- Ensure the final deliverables clearly tell the story, are creative and highly impactful
- Provide support for clients on complex projects
- Analyse and interpret complex data to generate clear recommendations
- Manage, motivate and provide developmental feedback for individuals to support their Personal Development Plan
2015-2017
IPSOS
Associate Director
London, UK
- Main areas of expertise: shopper, consumer behaviour and brand
- Manage and develop junior staff
2006-2017
Various agencies: MMR Research, Ipsos, GfK, ISRA Center (boutique agency)
In this period I held various psitions, from data analytics to client service