Throughout my career in marketing research of over 15 years, I've developed a comprehensive understanding of the research industry, specializing in the management of global studies, particularly advertising research, innovation and brand tracking. In this period, I've had the opportunity to work for agencies like Ipsos and Kantar, as well as client side for Pernod Ricard. Over the last decade I worked in London and Paris, and this gave me the opportunity to be exposed to a diverse range of markets and cultures, which has further enriched my professional experience.

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I am happy to work on standard missions as day-to-day project management, methodological consultancy, insights generation/ reporting, questionnaire development, stakeholders’ alignment but also on more ambitious ones as restructuring the consumer insights vision to fit with the companies ambitions.

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Below is a short summary of my background and services. If you need more details about me you can find them here and about the services here or just get in touch at uriciuc@gmail.com.

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My professional background

I have been working both agency and client side in London and Paris. I have assisted leading FMCG brands like Jameson, Absolut, Chivas, Ballantine's, Martell, Tesco, Nestle, Dulux, Google, and Disney understand their consumers better. My areas of expertise include packaging, comms testing, consumer understanding, NPD, and brand research (quantitative and qualitative). 

 

My solid educational background in Marketing, Opinion Polls, Advertising, and Sociology informs my approach to research and insights generation. Trust my experience working with top research agencies like Kantar, Ipsos, MMR, GFK and boutique agencies, as well as client side for Pernod Ricard's leading brands, to help your business succeed.

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Services summary:​

• Project management: lead complex multi / single country projects, work with various functions, seniority levels and geographies, coordinate alignment between senior stakeholders

• Research design: recommend appropriate approach and tools to best address marketing and business questions

• Insights generation: contribute to marketing and business development initiatives with learnings based on multiple data sources